Meet the SBR staff

James Coudright - General Manager
F.I.S.T. Advanced Certified Road, TT, and Tri Fitter
James runs the ship here at Swim Bike Run. In fact, for the past few years he has been running Triathlon stores all around the world (yep, that's for real). After managing Swim Bike Run Chesterfield from 2014-2015 he moved to Australia where he managed Melbourne's premier triathlon store, coincidentally also named SBR. Now back in Saint Louis, he's here to take Swim Bike Run to the next level. He brings to the table his deep passion for cycling (where he has procured many accolades) and providing customers the ultimate retail experience. So whether it's your first or fourteenth bike, he'll make sure you're satisfied with every facet of the Swim Bike Run experience.
Now you will find him grinding gravel or riding MTB  with Elise, and enjoying some Good News beer and pizza!
Contact: james@sbrtrishop.com
Chris Ploch - Store Manager
Chris is one of our Store Manager's and our Pro Mechanic. He has been turning wrenches on bikes in St. Louis for almost 20 years! His accolades on a mountain bike are too many to list, but among them are winning the inaugural BT Epic. When it comes to the Missouri State MTB Championships, he's won every year that he's raced it. Chris can often be found seeking thrills on his favorite trail, the Zombie in Rock Hollow State Park. Have a Bike Service question? Chris is your man.
Contact: service@sbrtrishop.com
Elise Edman - Digital and Administrative Manager
Website builder, designer and marketing guru, Elise has nearly a lifetime of experience in retail, coaching, and graphic design. Starting with her parents owning a Bike Shop when she was a youngster, she has been building her resume ever since. She is also a division finalist and multi-event state qualifying swimmer (ask her any of your swim questions). Although she has since hung up the cap and goggles, she went on to teach and coach while building her graphic design portfolio for nearly 10 years. Now you will find her grinding gravel. or riding MTB with James, and enjoying some Good News beer and pizza!
Contact: elise@sbrtrishop.com
Katie Giesler - Store Manager
Katie is one of our Store Managers and works in Inventory & Sales and has been in the bike industry for years. She has completed two full Ironmans and four half Ironmans, needless to say she knows her stuff. On top of a few ironmans, she has done 8 full marathons and 24 half marathons...whoa! Now you will find Katie at almost every mountain bike race and every 100+ mile gravel race, and you're sure to find her shredding it on all of the local trails!
Contact: Info@sbrtrishop.com
Francisco Rubio - Service Mechanic & Customer Service
Francisco can help you with just about everything in the store. His background is in mountain biking, but has recently jumped over to road and gravel biking as well. Francisco's favorite mountain bike trail is Bluff View. He loves Tea, the Gramophone, and a good Negroni.
Contact: francisco@sbrtrishop.com
Austin Gomes - Service Mechanic & Customer Service
Austin has been doing bike things since he could walk, so when we say hes an expert we mean it! He can ride any and every bike there is; from BMX, to Crit Racing, to downhill Enduro, he can not only do it but do it better than most. He has accolades in Mountain biking, Road racing, BMX and is a former Missouri State Criterium Champion.
Catch him playing around on his Scott Genius on Chubb Trail or out riding around on his motorcycle in his free time.
Got biking questions, Austin is your guy!
Contact: 636-220-7781
Jay Orr - Sales
Jay is a long time runner and cyclist. He has endless accolades in both disciplines, want some training advice? Come in and chat with Jay!
The Shop Pups!
Colorado and Tucker (aka Tucker the f*cker)