Meet the SBR staff

James Coudright - General Manager
F.I.S.T. Advanced Certified Road, TT, and Tri Fitter
James runs the ship here at Swim Bike Run. In fact, for the past few years he has been running Triathlon stores all around the world (yep, that's for real). After managing Swim Bike Run Chesterfield from 2014-2015 he moved to Australia where he managed Melbourne's premier triathlon store, coincidentally also named SBR. Now back in Saint Louis, he's here to take Swim Bike Run to the next level. He brings to the table his deep passion for cycling (where he has procured many accolades) and providing customers the ultimate retail experience. So whether it's your first or fourteenth bike, he'll make sure you're satisfied with every facet of the Swim Bike Run experience.
Now you will find him grinding gravel with Elise, and enjoying some Good News beer and pizza!
Contact: james@sbrtrishop.com
Todd Turner - Shred Shop Manager and Fitter
​Todd is our expert customer service specialist and F.I.S.T. Advanced Certified Road, TT, and Tri Fitter. But moreso, he is the swiss army knife of the shop with experiences ranging from completing a full Ironman all the way to a Downhill Enduro mountain bike race in Canada where he was air lifted to the top by helicopter. His depth of experiences are only rivaled by his depth of knowledge so if you want to dive into the details he's happy to oblige! If you're on Instagram give him a follow @tubeofcaulk.
Contact: todd.turner@sbrtrishop.com
Chris Ploch - Service Manager
Chris is our Pro Mechanic and has been turning wrenches on bikes in St. Louis for almost 20 years. His accolades on a mountain bike are too many to list, but among them are winning the inaugural BT Epic. When it comes to the Missouri State MTB Championships, he's won every year that he's raced it. Chris can often be found seeking thrills on his favorite trail, the Zombie in Rock Hollow State Park. Have a Bike Service question? Chris is your man.
Contact: service@sbrtrishop.com
Elise Edman - EComm & Digital Marketing Strategist
Website builder, designer and marketing guru, Elise has nearly a lifetime of experience in retail, coaching, and graphic design. Starting with her parents owning a Bike Shop when she was a youngster, she has been building her resume ever since. She is also a division finalist and multi-event state qualifying swimmer (ask her any of your swim questions). Although she has since hung up the cap and goggles, she went on to teach and coach while building her graphic design portfolio for nearly 10 years.
Now you will find her grinding gravel with James, and enjoying some Good News beer and pizza!
Contact: elise@sbrtrishop.com
Katie Giesler - Sales and Inventory
Katie works in sales and helps take care of our customers needs. She has worked in sales in the bike industry for years. She has completed two full Ironmans and four half Ironmans, needless to say she knows her stuff. On top of a few ironmans, she has done 8 full marathons and 24 half marathons...whoa! Now you will find Katie at almost every mountain bike race and every 100+ mile gravel race, and you're sure to find her shredding it on all of the local trails!
Contact: Info@sbrtrishop.com
Francisco Rubio - Mechanic and Sales