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Triathletes are trendyThe sport of triathlon is growing rapidly and everyday more people are embracing it.  USA Triathlon reports 2.3 million people finished triathlons in 2010, up 55% from the year prior. The largest number of race entrants come from the shortest distance races, sprint triathlons (500 meter swim, 12 mile bike ride and 5k run). Triathlons are not just for hardcore Ironmen (and women) anymore, they’re for all individuals who are seeking to live a healthy, active lifestyle.
 
This growth in triathlons is due in part to the sport’s relatively recent 2000 Olympic debut in Sydney and to our aging population’s increasing awareness of the benefits of exercise. Many fitness-seekers turn to some form of sport as their primary form of activity. Running and marathons have been the go-to sport for aspiring adult athletes, but the jarring effects of doing the same repetitive motion with one’s body day in and day out has individuals increasingly turning to the cross-training of triathlons. Having the option to swim on a day when you're sore from running, or to swim and bike when you're nursing an injury is much better for you.

While the bi-state area is host to countless triathlons each year, Swim Bike Run in Town and Country is the St. Louis area’s only triathlon store. Sally Drake, 13-time Ironman and USAT certified coach, opened Swim Bike Run in mid-2011 to serve area athletes with her all-inclusive shop, offering complete triathlon services and products in one location.  All ages and stages of athletes can find the best gear for swimming, cycling and running, and all the resources to help them achieve their athletic aspirations at Swim Bike Run. In addition to the traditional triathlon equipment, shoppers will find top name-brand athletic apparel, yoga equipment, foam rollers, and all sorts of fitness gear.  Some of the services offered at the Schnucks Woodsmill location include triathlon coaching, personal training, CompuTrainer cycling classes, metabolic testing, bike fit and repair, yoga for athletes, boot camp, kettle bell classes, and triathlon equipment rental.