Nutrition Science Breakthrough Improves Athlete Safety
SAN DIEGO, CA - January 1, 2012 – Using an innovative blend of amino acids, beta alanine and the hydration-boosting superfood chia, professional sports nutritionists at Vitalyte Sports Nutrition have developed Chia Surge, a revolutionary new endurance gel designed to provide maximum nutrients at critical points when athletes need them most. The first chia-based endurance gel on the market, Chia Surge improves athletic performance by boosting energy, buffering lactic acid and speeding recovery.
“We are incredibly excited to be launching this groundbreaking product,” says Evan DeMarco, CEO of Vitalyte Sports Nutrition. “Chia represents one of the greatest superfoods on the planet and we are very proud to be innovators in this field. Chia Surge represents the diligent commitment and expertise of the Vitalyte Sports Nutrition Team to introduce the very best sports and lifestyle nutrition products to the market.”
Nutrition has always been an important component of athletic performance, but only recently have superfoods like chia been utilized in concentrated doses to deliver targeted nutrients to athletes. Chia, known widely as the popular novelty household plant grown to resemble hair on clay heads, is now gaining momentum as a premium nutritional supplement. In fact, it is one of the most nutrient-dense foods in commercial use.
Chia contains more than eight times the omega-3 fatty acids found in salmon, and are also extremely high in protein- both essential to healthy muscle function. Rich in dietary fiber, chia also contains essential minerals such as phosphorus, manganese, calcium, potassium and sodium. Modern medical science has shown time and again that proper nutrition is a vital component of injury prevention for athletes, especially when participating in strenuous events such as marathons or triathlons. And nutrient-dense, easily digestible foods are the fastest and most effective way to deliver energy on the spot.
Vitalyte’s Chia Surge delivers these critical nutrients and energy in the form of an endurance gel, designed for use by athletes in need of fuel at critical moments during performance. Boiling nutrition down to a science and discovering the virtues of chia has improved the safety of athletes who may risk dehydration, low salt, bloating or low blood sugar during endurance events. These serious conditions usually result from the over- or under-consumption of water which upsets the balance of electrolytes, replenishing calories with foods that are not easily digestible, or not replenishing enough calories for sustained energy.
Taking the mystery out of sports nutrition, total nutrition packages are making race day safer and easier by eliminating the guesswork the goes into an athlete’s dietary planning. Sports nutritionists at Vitalyte recommend using Chia Surge, currently available in raspberry flavor and coming soon in orange pineapple, in conjunction with a complete nutritional system. Additionally recommended products include the award-winning electrolyte replacement Tri-Phase Endurance, formulated to deliver maximum energy and nutrients to serious athletes for optimum performance, and Complete Recovery, designed to rapidly replenish and restore nutrients to key systems in the body after a race.
Many athletes are now using highly developed nutrition systems to improve their performance and decrease the risk of injury or dehydration during races. It is expected that with the “all-natural” movement in full swing, superfoods like chia will take center stage in the world of supplements and nutritional breakthroughs.
